Play Big.

Lead Boldly.

Discover BOLD by Barrie Zucal

Stop Pleasing. Start Leading.
Claim the Life That Is Uniquely Yours.

5.0 (2,425 Reviews)

BOLD: How Women PLAY BIG by Leading Instead of Pleasing

BOLD challenges the deeply rooted conditioning that teaches women to please, perform, perfect, and put everyone else first. Through personal stories, reflection, and practical guidance, Barrie Zucal invites women to trust their instincts, honor their ambitions, set boundaries, take meaningful risks, and lead their own lives with greater courage and clarity.

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Genre

Women’s Empowerment / Personal Growth

Pages

286 Pages

Release

October 2026

Publisher

Palmetto Publishing

INSIDE BOLD

What Happens When Women Stop Playing Small?

For generations, women have been taught that being agreeable, selfless, likable, and accommodating is a virtue. But what happens when that goodness comes at the expense of their own ambitions, development, and voice?

In BOLD, Barrie calls this pattern “debilitating goodness.”

Part memoir, part manifesto, and part practical guide, BOLD helps women recognize the conditioning that keeps them seeking approval and begin making decisions based on their own values, instincts, ambitions, and purpose.

Whether you are leading a team, raising a family, building a business, changing careers, or reinventing your life, BOLD invites you to stop asking for permission and begin creating the life that is uniquely yours.

What BOLD Will Challenge You to Do

Trust your own inner wisdom
Stop confusing self-sacrifice with goodness
Set boundaries without apologizing for them
Take meaningful risks
Honor your ambition
Move beyond perfectionism
Choose leadership over approval
Use your talents to create a richer future

Reviews

Praises for BOLD

Powerful words from those who have experienced BOLD and its call to lead with greater courage, clarity, and conviction. Their reflections speak to the book’s ability to challenge old expectations, inspire bolder choices, and encourage women to step more fully into their voice, strength, and leadership.

“Step into this book with courage, and I promise you will emerge with a stronger, bolder, more empowered version of yourself.”

Sarah Dusek Co-Founder & CEO, Few & Far

“This book is a beautiful gift - an ongoing conversation with the best therapist and coach you’ll ever have. You’ll pick this book up again and again through your life for guidance and support. It’s invaluable and a must-read!”

Tara Jenkins Founder and CEO, Conscious Revolution

“This isn’t another self-help book. This book is a strategic manual for the woman ready to trade “pleasing” for power.”

Ash Brown Founder and CEO of Ash Said It LLC

“Barrie Zucal’s BOLD book challenges patriarchal norms and encourages women to do the same. Work- ing with this book will ground your spirit, enliven your soul, and help you listen ever more deeply to your own heart’s longing.”

Rev. Kathleen C. Rolenz Unitarian Universalist Minister

“Barrie’s strong voice, clear and intimate writing, and concrete action steps in BOLD are exactly what I needed. Days after reading the likability chapter, I noticed my behavior, heard Barrie’s words in my head, and changed my actions in the moment; it felt like magic, power.”

Dona Hare Price, Author

“For too long, women have been trained to be agree- able instead of audacious. BOLD is a powerful call to stop shrinking and start leading. Barrie Zucal reminds women everywhere that the world doesn’t need us quieter, nicer, or smaller: it needs us brave.”

Cassie Fox, Founder of LOUD WOMEN

READY TO PLAY BIG?

Step Into Your BOLD Life

Stop waiting for permission. Start trusting your voice, honoring your ambitions, and leading the life that is uniquely yours.

Be Bold! Join the Revolution. Take the BOLD Assessment!